Jackson CurtisJun 2, 20227 min5 Problems with Using Linear Regression for MMM (and what to do instead)An introduction to some of the complexities of marketing mix modeling
Jackson CurtisDec 28, 20212 minA Baby Name Picking AppA shiny app implementing a MaxDiff exercise for choosing baby names
Jackson CurtisJul 9, 20214 minRanking NBA Refs, pt. 3 - Uncertainty in RankingsI look at the confidence intervals from my Bayesian model to assess reffing accuracy
Jackson CurtisJun 28, 20217 minRanking NBA Refs - pt. 2 Building a Bayesian ModelA walkthrough of my Bayesian model to rank NBA referees
Jackson CurtisJun 22, 20213 minRanking NBA Refs, pt. 1 - Modeling Bad CallsModeling the bad call rate among NBA refs using Bayesian poisson regression.
Jackson CurtisMay 29, 20217 minPredicting Regression toward the Mean Using Hierarchical Bayesian ModelsRegression toward the mean is a fascinating topic to me. It's completely ubiquitous across the world of statistical measurement, but can...